On Wednesday, June 8th, SciFY organized a seminar titled “Successful Online Presence” at the INNOVATHENS Innovation and Entrepreneurship Hub in the Technopolis City of Athens.

Once again, representatives of all business sectors, as well as students of Marketing, Finance, and Tourism schools, came to INNOVATHENS to watch Stelios Dourakis from Grow Greek Tourism Online explain how to have a successful online presence. Mr. Stelios Dourakis, Online Advisor of Grow Greek Tourism Online, with experience in Online Marketing and Tourism issues, spoke to us about the key elements that a new entrepreneur should pay attention to to have a Successful Online Presence, with special reference to the field of tourism.

Initially, Mr. Dourakis presented us with data from a study on the tourism industry and its impact on the Internet, specifically the Mobile Internet, which is gaining significant ground both in our country and worldwide.

Then, Mr. Dourakis discussed what we should consider when creating a website to promote our products or services, and how this approach differs when targeting an international audience. A significant portion of the presentation focused on how to make our online presence mobile-friendly, and we emphasized the importance of mobile accessibility for our website, particularly in the tourism sector.

Vassilis Salapatas, co-founder of SciFY, opened the event by presenting two new projects developed by the SciFY team for companies and professionals.
Searching for New Clients: He discussed Contact Harvester, an informational tool that, upon completion, will enable us to easily and quickly expand our professional network. The user searches for potential customers using keywords (or simply points to specific customer sites), and Contact Harvester provides a detailed list of potential customers with their contact information, social media profiles, and other relevant details.
Automatic Comment Analysis: Finally, he presented the Open Comments Analyzer, which enables the automatic and rapid analysis of comments from multiple languages. It’s a valuable tool for market research and public relations firms, customer service departments, media, etc. See the demo version here.

Grow Greek Tourism Online is a Google initiative designed to enhance the digital skills of tourism professionals throughout Greece and equip them with online tools. The event was held with the support of Google, the Ministry of Tourism, ΕΟΤ, and SΕΤΕ.

A big thank you to Stelios Douraki, INNOVATHENS, and all our friends who attended and participated in the seminar, asking interesting questions and once again contributing to the realization of our vision for the free diffusion of knowledge!

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