70 people from the field of startups, business executives, students, members of non-profit organizations, and journalists watched with great interest the presentation of the key speaker, Mr. Michalis Malamatinas.

Mr. Malamatinas introduced the audience to the “10 Leadership Tactics in a Time of Crisis”, dedicating a large part of his presentation to practical applications and case studies from his many years of experience at NIKE Hellas, where he was General Manager, as well as from the Sales area and Marketing Management in general. Special emphasis was placed on the “S.A.V.E.” framework (Solution, Access, Value, and Education/Engagement), proposed as an effective alternative to the traditional marketing mix model of the 4Ps (http://tinyurl.com/n8u8vqo).

Mr. Vassilis Salapatas, co-founder and business development manager of SciFY, and Mr. Chlouverakis, president of KEMEL, opened the event by informing the audience about the initiatives of the non-profit organization.

After the presentation, there were questions from the attending audience as well as via LIVE tweeting. Visit our Twitter page @SciFY_org to see some of Mr. Malamatina’s responses.

Thanks to all the SciFY volunteers who helped organize the event.

About #SciFYAcademy

SciFY Academy is a series of presentations for the free diffusion of knowledge – Sharing #OpenKnowledge! It is organized by the non-profit technology innovation company SciFY and is open to all interested. The speakers come from many different fields, and the topics are drawn from one of three main interest areas: IΤ & Technology, Entrepreneurship & Business Management, and Startups & Innovation.

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