On Wednesday, April 12th, SciFY, along with the Sociality Digital Communication Cooperative, organized another seminar and workshop on Digital Marketing, and more specifically, Google AdWords at the INNOVATHENS Innovation and Entrepreneurship Hub of the Technopolis City of Athens.
As always, representatives from the business sector, as well as students of economics schools, members of civil society, and people who want to be informed about the developments in the field of advertising came to INNOVATHENS to attend the 18th SciFY Academy on “Introduction to Digital Marketing | Google AdWords Seminar”.
The speaker at the second SciFY Academy on Digital Marketing was once again Mr. Spyros Tzorgzis. His many years of experience in the field of online marketing and the fact that he is an official partner of Google in Greece make him an expert.
In the 1st part of the presentation, we summarized what we saw in the 1st seminar of the series during the 17th SciFY Academy:
- Social Media Marketing
- Newsletter Marketing
- Analytics
In the 2nd part of the presentation, we delved into the subject of online advertising. We learned the basic concepts and principles of online advertising and also saw in practice how to run a campaign with the help of Google AdWords. In this, the knowledge and experience of Mr. Tzortzis were important since he is an official partner of Google.
Of course, after the end of the presentation, there was time to answer audience questions. Once again, a very interesting discussion followed, both with the participation of all those present, as well as with private discussions with the Sociality team.
A big thank you to Mr. Spyros Tzortzis, his partners, INNOVATHENS, and those who attended and participated in the seminar, asking interesting questions and once again contributing to the realization of our vision for the free diffusion of knowledge!
To stay informed about future SciFY Academy events, you can register here.
Find the presentation of the 18th SciFY Academy here.
