On Wednesday, April 12th, SciFY, along with the Sociality Digital Communication Cooperative, organized another seminar and workshop on Digital Marketing, specifically focusing on Google AdWords, at the INNOVATHENS Innovation and Entrepreneurship Hub in the Technopolis City of Athens.
As always, representatives from the business sector, as well as students of economics schools, members of civil society, and individuals seeking to stay informed about developments in the field of advertising, came to INNOVATHENS to attend the 18th SciFY Academy, titled “Introduction to Digital Marketing | Google AdWords Seminar”.
The speaker at the second SciFY Academy on Digital Marketing was once again Mr. Spyros Tzorgzis. His extensive experience in online marketing, combined with his status as an official Google partner in Greece, makes him a recognized expert.
In the 1st part of the presentation, we summarized what we saw in the 1st seminar of the series during the 17th SciFY Academy:
- Social Media Marketing
- Newsletter Marketing
- Analytics
In the 2nd part of the presentation, we delved into the subject of online advertising. We learned the basic concepts and principles of online advertising and also saw in practice how to run a campaign with the help of Google AdWords. In this, Mr. Tzortzis’s knowledge and experience were vital, as he is an official partner of Google.
Of course, after the presentation, there was time to answer audience questions. Once again, a fascinating discussion ensued, with the participation of all those present, as well as private discussions with the Sociality team.
A big thank you to Mr. Spyros Tzortzis, his partners, INNOVATHENS, and those who attended and participated in the seminar, asking interesting questions and once again contributing to the realization of our vision for the free dissemination of knowledge!
To stay informed about future SciFY Academy events, register here.
